GoldenDent™, formerly known as Golden Dental Solutions, is a Detroit based company and the direct seller of Physics Forceps® along with several other unconventional and innovative dental products. GoldenDent™ is the result of a third-generation family dental business that began in 1936 in Detroit, Michigan. To date, the Golden family continues to run their company relying on eighty years of knowledge and experience to manufacture and design products that clinically work.
As the graphic designer at GoldenDent™, my role was to complete all creative and marketing tasks for GoldenDent™, Physics Forceps®, and Amplify Dental Training. My largest tasks included the company rebrand, transitioning from Golden Dental Solutions to GoldenDent™, as well as branding Amplify Dental Training and WagoTrix. Inspired by most dentistry companies and their traditional style, I took a new route. The new identity representing the Golden family is now modern, clean, and simple. It's the look they've been searching for all these years.
In 2018, I’ve had the opportunity to create web wireframes and e-mail ads promoting Purell® in the dental world.
In 2018, I was fortunate to come across an opportunity for the Swiss dental manufacturer of high quality Swiss made dental products, NORDIN Dental. They’ve expanded to North America with the help of some American dental supply companies. Check out the website I made for them at nordindentalna.com.